Tuesday, December 31, 2019
Leadership and Management Essay - 1353 Words
In todays world economy companies come and go every single day. It takes good strong leadership and management to guide an organization to success. While many people consider management and leadership to be synonymous they are in reality two different concepts. A person can be a good leader but if he does not know how to manage a company that company will be destined to fail. Also if a person had great management skills but lacks in leadership no matter how good he is if he can not lead his employees towards the goal then it is a failed attempt at success. Management is considered a job description whereas leadership is considered a trait. In this paper we will differentiate between management and leadership. We will also examine howâ⬠¦show more contentâ⬠¦Next a management team will need to lead and control the work force toward the goals set before them. It is through these functions that management teams can direct a workforce using the rules, regulations, and procedure c reated during the planning function. It takes a good understanding of the four functions of management by a management team to create a successful organization. Now that we have a basic understanding of what management is, we can now examine what leadership is. Leadership is defined in two ways one being the process of leading, and the second being entities that do the leading (leadership, 2005). Leadership in the business world is the connection between the leaders and the rest of the workforce who they lead that makes management successful. It is through these connections that people can strengthen a companys workforce to be more effective with the job at hand while also being more focused on the goals that are set by management. Leadership is an ability to get people to follow. An individual who possesses this ability to lead is known as a leader. To have effective leadership a leader needs to give his subordinates a direction to go and be able to motivate those subordinates to go that direction. To be a good leader one must be able to show an understanding of his orShow MoreRelatedLeadership And Management And Leadership1569 Words à |à 7 PagesLeadership is about seeking constructive change and management is about establishing order (Northouse, 2015). Warren Bennis (1997) wrote inà Learning to Lead: A Workbook on Becoming a Leaderà that ââ¬Å"There is a profound difference between management and leadership, and both are important. To manage means to bring about, to accomplish, to have charge of or responsibility for, to conduct. Leading is influencing, guiding in a direction, course, action, opinion. The distinction is crucial.â⬠(Leiding,Read MoreManagement And Leadership : Leadership1023 Words à |à 5 PagesManagement and Leadership In Leadership, Leadership, Leadership Are We All Chanting the Wrong Mantra, the authors says, ââ¬Å"Leadership is simply management of higher level thingsâ⬠(McCormack, 2009, p.1) and that the leader manages the vision, peopleââ¬â¢s perception and their own behavior (p.1). McCormack continues his analysis by saying, ââ¬Å"There are times when leadership simply cannot take placeâ⬠(p.2). McCormack appears to believe that organizations and universities should not teach, encourage or tolerateRead MoreLeadership And Management : Leadership835 Words à |à 4 PagesLeadership Verses Management The world is made up of leaders and managers. There are leaders and managers in every aspect of life. In many instances leadership and management are referred to as being the same. This paper will evaluate the differences between leadership and management. In today s organizations, leaders and managers are needed in order to operate successfully. Even though managers and leaders are different, they both have many similarities that will be discussed in this paperRead MoreLeadership And Management And Leadership1146 Words à |à 5 Pages Leadership and Management Contrary to popular belief, the terms leadership and management are often thought of as hand in hand, but in retrospect they both have very strong different meanings and are not the same. There are some similar characteristics that can very much persuade some that they align in the same manner. They can be notably known as terms that are used interchangeably in the business world. ââ¬Å"Management is a function that must be exercised in any business, whereas leadershipRead MoreLeadership Vs. Management : Leadership And Management1550 Words à |à 7 Pagesauthor of On Becoming a Leader: The Leadership Classic, is best known for, that addresses why there is a difference between Leadership versus Management (Murray, What is the Difference Between Management and Leadership?, 2009). Just like most people, I use ââ¬Å"leadershipâ⬠and ââ¬Å"managementâ⬠interchangeably because one feels that they are probably the same thing or embody the same characteristics. Further di scussion will provide details on what leadership is, what management entails, and why they are differentRead MoreLeadership, Management And Management1081 Words à |à 5 PagesLeadership and Management Businesses require some sort of hierarchy of power to be successful. They cannot operate on the basis that everyone has the same job level if they plan to make a profit. However, the individuals that are placed in the higher power positions fall into two categories, leaders and managers. Many would say these are the same thing, when in reality they are not. They are two different styles that are used when operating a business and using the right one at the right time isRead MoreLeadership, Management, And Management876 Words à |à 4 PagesLeadership and Management Name Institutional Affiliation Leadership and Management The achievements of organizations depend on their management and the manner in which their leaders conduct several operations within the organization. It is worth mentioning that successful organizations attribute their positive impacts in the market and general employee-employer relation to the influence spearheaded by the management team (Hiriyappa, 2013). This paper narrows down to evaluateRead MoreLeadership And Management And Leadership1173 Words à |à 5 PagesLeadership is a term that is often misunderstood and misinterpreted in the business world. In the world of CEOs, CFOs, vice-presidents and managers, it is important to distinguish the difference between what is considered management and what is considered leadership. While these two terms are not mutually exclusive, but it is imperative that they are not comprehended as mutually inclusive either. In this context, I will be comparing leadership and management as presented in the college textbookRead MoreLeadership And Management : Leadership1126 Words à |à 5 PagesAs we know that, leadership is nothing. But the influencing flowers. Leadership includes three fundamental clusters of skills creating vision, garnering commitment to that vision, an managing progress toward the realization of that vision. powerful and effective leaders plays very vital role to reach the maximum production for any organization. This is why, Organizational renowned scholars have been studying of this very significant topic of leadership for literally hundreds of years. Because.Read MoreManagement Vs. Leadership : Management And Leadership1061 Words à |à 5 PagesManagement vs. Leadership Introduction Presently many of us have learned that managers are primarily administrators who have learned to write business plans, utilize their resources and keep track of progress. We must learn that we are not limited by job title, and that means we can utilize our management skills in any position that we are in. We must also know that we can use our leadership skills in the same situations. On the other hand we have also learned that leaders are people who have
Monday, December 23, 2019
A Research Study On T Test - 1233 Words
Good Morning LV Team Members! We made it! This is our last session and as per your request we will go over the t-test for the last time. T-test can be used to analyze two data sets that are independent or dependent of each other. There are 3 types of t-test: - The t-test dependent, when the same group of subjects is tested at different time interval, different conditions or more than once. It is also known as the t-test for paired samples or t-test for correlated sample (Salkind, 2004, p.184). - The t-test independent: A two-sample equal variance test is performed - The t-test independent: A two- sample unequal variance test is performed I will be using the data from the UC Davis Olive Center reports of 2011 to compute the t-test value.â⬠¦show more contentâ⬠¦If one has more than two groups to compare then use the ANOVA. There are two way of doing it: the simple or one way analysis of variance due to the presence of one grouping dimension and the other one is called factorial design. The factorial design is complex, it is similar to the simple ANOVA with the addition of more level to the group. For example: number of girls in group1, group2, group 3 would be simple, now when we add to each group another level like number of boys that would make it to factorial because each group would have girls and boys. 4- Once you have selected the right statistical test, in our case the t-test then we will calculate the effect size to find out whether the result is meaningful or not. The t-test helps us to understand whether there is statistics significance difference or not. In our example, we want to find the t-test of independency mean. To calculate the t-test we need to calculate the mean, variance (used to calculate the effect size), SD of each lab results. The t-test could be easily calculated using the excel program using four ranges. The first and the second range would be each group data, then select the number of tail (one tail has a t-test of rejection on one side and two tail would have on each side bell curve) and finally select the type of t-test. One for paired, two for independent with equal variance and three forShow MoreRelatedStatistical Significance of a Study: Development of a Health Model for Older Adults1117 Words à |à 4 PagesStatistical Significance of a Study: Development of the model of health for older adults What statistical procedures are mentioned in the study? The research focused on the integration of various phases with the aim of achieving the goals and objectives in relation to the research questions. In the first phase, the research study integrated Statistical Packages for the Social Sciences (SPSS) Version 17.0. The main objective of this statistical analysis tool was to offer critical analysis to theRead MoreHeart Disease Prevalence On Healthy Vs Unhealthy Diet1087 Words à |à 5 PagesIn every statistical case a basic study is useful to provide to show the public of how results get determined and show relationships. The example of a t-test will be shown in this assignment with my research topic of heart disease prevalence on healthy versus unhealthy diet. Since my basic study is the current heart disease topic of healthy versus unhealthy diet, it will be depicted on a t-test. How the study will be conducted and the subjects will be explained in more detail. The independent andRead MoreThe Effects Of Structured Work Experience On The Work Readiness Skills Of Students With Disabilities Essay925 Words à |à 4 Pagesââ¬Å"mental retardation, learning disability or emotional disturbanceâ⬠) (p.61). The study explored whether the implementation of a work readiness intervention would affect work readiness skills of students with disabilities (Pacha, 2013). Moreover, the study also examined the effect of other factors, such as program type, number of contact hours and type of disability on student outcomes (Pacha, 2013). In appraising this study, the author provides a clear and concise statement of the problem. The researcherRead MoreStatistical Tests and Meta-Analysis1280 Words à |à 5 Pagesinference listed attached flowcharts. (1) Chi-square tests. (2) One-sample t test. (3) One-sample z test. b. Describe in detail each method and how you could use this method in health care administration. (1) Chi-square tests. This nonparametric test procedure operates by tabulating a variable into different categories and then computing a corresponding chi-square statistic (Chi-square tests, 2007). This so-called goodness-of-fit test is used to compare the observed and expected frequenciesRead MoreThe Purpose Of This Quantitative Study Was To Determine1620 Words à |à 7 PagesThe purpose of this quantitative study was to determine incongruities of perception regarding principal leadership styles by comparing elementary and secondary principal self-assessments to assessments by both elementary and secondary faculty and staffs. Principals from both the elementary and secondary setting completed the Vannsimpco Leadership Survey as a self-assessment of their leadership styles. Additionally, the subordinates of these principals completed the same survey assessing the principalsââ¬â¢Read MoreThe National System Of Innovation1702 Words à |à 7 Pagesscience and technology research; educate scientists and technologists needed by governments and business. Governments in turn play the role of designing intellectual property rights (IPR) system for universities and business, commission science research e.g. for defense purpose, subsidize business RD and finance universities. Businesses then play the role of conducting RD to develop commercial products, lunch innovative products and start up new firms to exploit new science. The study therefore, estimatesRead MoreA Student Survey of Mechanics Test Data870 Words à |à 4 PagesThousand-Student Survey of Mechanics Test Data for Introductory Physics Courses (A Research Journal Critique) In partial fulfillment of the requirements in Physics 501: Theoretical Mechanics during the First Semester of the school year 2008 ââ¬â 2009 Maria Jocelyn T. Claridad Master of Arts in Science Education with Specialization in Physics Prof. Antriman V. Orleans October, 2008 Interactive-Engagement vs. Traditional Methods: A Six Thousand-Student Survey of Mechanics Test Data for IntroductoryRead MoreCommon Tests of Reliability882 Words à |à 4 Pagesmost commonly used to refer to the degree of consistency with which measurement can be conducted, and it focuses primarily on the instruments used in research. In this most simple consideration of reliability, a researcher must demonstrate that an instrument yields consistent results. The attributes of instruments must not produce variability in research outcomes that could be misconstrued as changes to the variables being measured. Two common data collection methods are referred to in this paper: SurveysRead MoreThe Social Interaction And Anxiety Scale1348 Words à |à 6 Pagesthat, we performed a t-test to compare the mean social misperceptions of people with low anxiety compared to those with at least mild anxiety. Subsequently, we performed a one-way ANOVA to compare social anxiety levels against people with low, normal, and high social misperceptions in each of the three groups. Finally, we executed a Post Hoc test to determine the relationship of the three different levels of misperception groups with social anxiety. Results The correlation test between the SPINSUMRead MoreQuantitative And Pre Post Test Design Essay856 Words à |à 4 PagesThe quantitative method for this study is being used because of the statistical, arithmetical, or a numerical study of facts gathered through surveys, and questionnaires (Babbie, 2010). The quantitative will allow to measure before and after. This quantitative research is significant because it will statistically show the number of teachers that improve with a before and after test design. The methodology will be a Quantitative Quasi-Experimental Pre-Post Test Design. According to Yin
Sunday, December 15, 2019
The Racism of ââ¬ÅDiversityââ¬Â Free Essays
This summary was from an article entitled ââ¬Å"The Racism of Diversityâ⬠written by Peter Schwartz on December 15, 2003. It was taken from Capitalism Magazine made available in the internet, the URL of which is http://www.capmag. We will write a custom essay sample on The Racism of ââ¬Å"Diversityâ⬠or any similar topic only for you Order Now com/article.asp?ID=3399. The author is the chairman of the board of directors of the Ayn Rand Institute. The aforementioned article dealt specifically on the distinction of racism vis-à -vis diversity in the school setting particularly in universities and colleges. Many school administrations have differing views about diversity and racism bringing along a positive and negative connotations depending upon how one interprets it. But the bottom line is, diversity can be constructive if it suggests integration of races in order to learn and understand the races of other people. However, it is said to be destructive if diversity ââ¬Å"propagates all the evils inherent in racismâ⬠as stated by Schwartz in his paper. Along this line, the admission of multi-racial enrollees in an educational institution may have interesting and disparaging effects for contrasting races or skin color. Because of the mixing of races in one school, racial division is highly emphasized thereby causing segregation of residence halls, cafeterias, and organizations. Diversity in this sense is not helpful to solve the problem of inter-tribal conflict but instead underscores the differences between races. On the other hand, diversity is also deemed to be an excellent learning method inside the school to rule out individualism and foster unity and understanding. It provides a channel in which a race can express itself for the alien tribes to appreciate the ethnicity of a certain group of people because it is believed that oneââ¬â¢s colors determines oneââ¬â¢s ideas and perspectives of things in oneââ¬â¢s environment. At present, the issue of ââ¬Å"color-blindnessâ⬠or being non-discriminative in terms of skin color remains a controversial issue in universities and colleges. ââ¬Å"Diversityâ⬠advocates are moving toward better grasp of this subject matter, however, the long-time history of racial discrimination has indoctrinated and passed on from one generation to another. Oneââ¬â¢s bloodline speaks louder than words despite the fact that it is not a personââ¬â¢s fault to be born in a particular race whether one is brown-eyed or green-eyed. The sole purpose of this paper is to remind the readers that racial diversities are still existent among our learning institutions and it has tremendous effects on students and on how they deal and treat one another. Education through diversity is very ideal but very hard to comprehend because of things that cannot be changed. This change does not take overnight to be materialized, but it takes further orientation, education and re-orientation to instill its importance in the hearts and minds of people. How to cite The Racism of ââ¬Å"Diversityâ⬠, Papers
Saturday, December 7, 2019
Gender Pay Gap
Question: Why it is still gender pay gap common and what are the solutions? Answer: Introduction Major social, demographic and economic changes have bought few essential transformations in the society in last few decades. One of the most significant changes it had bought is the massive invasion of women in the workforce. With the increasing trend of inclusion of women in the working field there is a continuous focus on the gender pay equality as well. The progress of women in the workforce is directly linked to the noteworthy advancement of women in the educational field. However having a remarkable educational qualification does not give the women the desired advantage in income (Dipboye and Colella 2013). Several researches in the field have indicated that there is a clear indication of the increased participation of women in the labor force due to acquiring higher education and making substantial earning. Yet it is still a challenge for women workers to earn as much as the men workers earn. There is a remarkable trend all around the world, even in the developed countries, tha t even if women are well educated and participate actively in the workforce, they still earn less than men. For instance, in Australia, women earn around 80% of wage men earn (Newman 2014). This gender pay came has been persistent and it is puzzling through the equality ratio. A huge range of rules and legislations have been implemented to deal with such issues all around the globe. The essay will try to identify the comprehensive motives for the obvious existence of inequality in payroll on the basis of gender. In the ancient times the women usually stayed at home and took care of the family, while the men used to take the economic responsibility. The increasing participation pace of women in the workforce has boosted because of establishing few regulations which had removed the remaining obstacles in the women employment and allowed them to work in diverse industries. After the First World War I, the problem of labor shortage had triggered the issue of incorporating women in the workplace who can replace the men fighting in the war (Cha and Weeden 2014). From the very beginning there had been a clear inequality in the wages of women. Several campaigns formed by different women associations triggered the issue of having the equality in payment. Supporters of the campaigns all over the world promote the theory of comparable worth in this matter, which says that there should always be an equal pay for the jobs which comprises of similar responsibility and skills and this equality should occur at all the places regardless of the market values (Christofides, Polycarpou and Vrachimis 2013). However, still in the twenty first century, there is apparent gender pay inequality all over the world. While in many situations people are happy with the apparent diminution of the wage gap based on gender over the few last decades, the scenario still remains a reason of concern. It is a notable fact that the choice of career for the women and not being well represented in several occupations contribute to the difference in wage between the men and women. If historically observed, there has always been a major professional segregation between the two genders (Haslam et al. 2014). Women have always chosen a narrower form of occupation than the men. This had also led to a subtle stereotype in workplaces. Several researches on the gender pay gap had indicated that among many reasons such as career and choice of education, different work expertise, pay discrimination is generally seen to be more obvious than the subtle stereotyping in work which leads to gender bias. Even if both the female and male managers tend to show the gender bias in payment and hiring process, also in the occurrence of the wage gap across all the occupations and industries (Foley et al. 2015). This trend suggests that the discrimination in payment is an outcome of cultural and historical b eliefs which is mostly common to the world. The most notable factor that may explain the gender pay gap is the working hour difference in women and men. In most of the cases women tend to work in the part time and temporary jobs. However, even if the full time, responsible jobs are considered, it has been proved in many studies, that the median earning of women is approximately 75 percent that of a man. This point out a considerable pay gap exists between women and men. Also there is a factor of vertical segregation that arises in both the private and public sectors when men are located in a higher position like managerial roles or executives and their subordinates are women. Women are generally given fewer opportunities to engage in promoting to higher positions, as a result to that women are restrained their flexibility upwards to the organizational hierarchy and there is a tendency of under-representing them in the senior positions (Beaurain and Masclet 2016). This common phenomenon is called the glass ceiling effect which refers to the artificial obstacle on the basis of organizational bias which prevents the qualified individual from moving forward in the organization and into managerial positions. This factor contributes more ti the gender pay gap. The family obligations such as giving birth or taking care of children and other family members, there are a huge percentage of women who do not participate in the permanent jobs; rather they prefer cart time and flexible jobs. This factor has been found in several studies that indicates that around 36 percent of women become absent to their work places due to pregnancy (Guner, Kaya and Snchez-Marcos 2014). It is also indicated in studies that married men tend to work longer hours than the married women. There is n doubt that part time jobs pay way less than the full time jobs , therefore the uneven participation causes women to be categorized in the lower level of income group with adequate chances to sharpen their skills and promotion opportunity. Another factor that adds up to the gender pay gap that is the educational ways that women and men take in their higher education and passively affects the earnings in the work place. Historically it has been seen that men tend to opt for science subjects while women opt for education and humanities (Geoffroy and Chamberland 2014). However, this is another stereotype that has been made for decades that women are not good at science subjects; rather they are more comfortable in humanities. Therefore the pay in the male occupations is higher than the female occupations. Many educationists agree that there is an active gender discrimination which is partly accounted for most of the gender pay gap. Several companies advertize for vacancies listed separately for women and men, where the mens pay is greatly higher than the women. In most of the situations the skills of women are undervalued and in some cases unrecognized, which is caused by the social stereotype of gender discrimination and the perception that the capabilities of women are less (OReilly et al. 2015). Moreover, in many situations women and men having same skills, work experience and educational qualifications are treated unequally in a same job role. However, it is illegal to discriminate anyone from being employed in any occupation in the developed countries, yet the gender discrimination and biasness initiate most of the gender pay gaps. No matter it is unintentional or intentional, the social gender discrimination and bias is the most crucial element in the perseverance of pay gap bet ween women and men. There might be few limitations that might block the way of equality in gender pay, but there are numbers of benefits that can be gained if the gender pay gap is absent. The increase in the pay will lead more empowerment of women and will help to reduce the chances of violence, harassment and other exploitations at the workplace. In addition to that, it will bring an optimistic effect to the families which ultimately will improve the economical situations. Also if there is a equal pay in the organizations, the staff productivity and morale will increase and absence of employees might be decreased as well. However, there are always interventions of the government implementing the fair pay regulations among the employees, though several academicians claim that only the legislative reformation is not sufficient. There should be non discriminatory policies and practices in the work place and the policies should be cautiously designed and well implemented and should also be monitored to bu ild a positive image to the employees. For that reason the human resource management team should play a crucial role in making the decisions to support the strategies. It is recommended to the organizations to use systematic and constant procedure of evaluation system of the potential candidates and the employees as well to tackle the gender based inequalities. There may be a model approach can be introduced in the organizations to evaluate the probability of the gender bias. Both the female and male recruiters should be involved in the selection process so that female candidates do not face any discriminatory process. There should also be mentoring programs with the help of professional consultants for the female employees to encourage them to take an active part in participating in their jobs and applying for the senior positions. In consequence of the increasing staff morale at work the organization may build a healthy and positive image with growing competitive advantages in the market. With the sincere help of community, government and the management of the organizations, it can be believed that further decrease in the gender pay gap is possible. Reference List and Bibliography Beaurain, G. and Masclet, D., 2016. Does affirmative action reduce gender discrimination and enhance efficiency? New experimental evidence.European Economic Review,90, pp.350-362. Cha, Y. and Weeden, K.A., 2014. Overwork and the slow convergence in the gender gap in wages. American Sociological Review, 79(3), pp.457-484 Christofides, L.N., Polycarpou, A. and Vrachimis, K., 2013. Gender wage gaps,sticky floors and glass ceilings in Europe. Labour Economics, 21, pp.86-102. Dalton, D.W., Cohen, J.R., Harp, N.L. and McMillan, J.J., 2014. Antecedents and consequences of perceived gender discrimination in the audit profession.Auditing: A Journal of Practice Theory,33(3), pp.1-32. Dipboye, R.L. and Colella, A. eds., 2013.Discrimination at work: The psychological and organizational bases. Psychology Press. Foley, S., Ngo, H.Y., Loi, R. and Zheng, X., 2015. Gender, gender identification and perceived gender discrimination: An examination of mediating processes in China.Equality, Diversity and Inclusion: An International Journal,34(8), pp.650-665. Geoffroy, M. and Chamberland, L., 2014. Mental health implications of workplace discrimination against sexual and gender minorities: A literature review.Sante mentale au Quebec,40(3), pp.145-172. Guner, N., Kaya, E. and Snchez-Marcos, V., 2014. Gender gaps in Spain: policies and outcomes over the last three decades. SERIEs, 5(1), pp.61-103 Haslam, S.A., van Knippenberg, D., Platow, M.J. and Ellemers, N. eds., 2014.Social identity at work: Developing theory for organizational practice. Psychology Press. Koch, A.J., DMello, S.D. and Sackett, P.R., 2015. A meta-analysis of gender stereotypes and bias in experimental simulations of employment decision making.Journal of Applied Psychology,100(1), p.128. Newman, C., 2014. Time to address gender discrimination and inequality in the health workforce.Human resources for health,12(1), p.25. OReilly, J., Smith, M., Deakin, S. and Burchell, B., 2015. Equal Pay as a Moving Target: International perspectives on forty-years of addressing the gender pay gap. Cambridge Journal of Economics. 39 (2) pp. 299-317
Friday, November 29, 2019
Mind And Machine Essays - Artificial Intelligence,
Mind And Machine Mind and Machine: The Essay Technology has traditionally evolved as the result of human needs. Invention, when prized and rewarded, will invariably rise-up to meet the free market demands of society. It is in this realm that Artificial Intelligence research and the resultant expert systems have been forged. Much of the material that relates to the field of Artificial Intelligence deals with human psychology and the nature of consciousness. Exhaustive debate on consciousness and the possibilities of consciousnessness in machines has adequately, in my opinion, revealed that it is most unlikely that we will ever converse or interract with a machine of artificial consciousness. In John Searle's collection of lectures, Minds, Brains and Science, arguments centering around the mind-body problem alone is sufficient to convince a reasonable person that there is no way science will ever unravel the mysteries of consciousness. Key to Searle's analysis of consciousness in the context of Artificial Intelligence machines are refutations of strong and weak AI theses. Strong AI Theorists (SATs) believe that in the future, mankind will forge machines that will think as well as, if not better than humans. To them, pesent technology constrains this achievement. The Weak AI Theorists (WATs), almost converse to the SATs, believe that if a machine performs functions that resemble a human's, then there must be a correlation between it and consciousness. To them, there is no technological impediment to thinking machines, because our most advanced machines already think. It is important to review Searle's refutations of these respective theorists' proposition to establish a foundation (for the purpose of this essay) for discussing the applications of Artificial Intelligence, both now and in the future. Strong AI Thesis Strong AI Thesis, according to Searle, can be described in four basic propositions. Proposition one categorizes human thought as the result of computational processes. Given enough computational power, memory, inputs, etc., machines will be able to think, if you believe this proposition. Proposition two, in essence, relegates the human mind to the software bin. Proponents of this proposition believe that humans just happen to have biological computers that run wetware as opposed to software. Proposition three, the Turing proposition, holds that if a conscious being can be convinced that, through context-input manipulation, a machine is intelligent, then it is. Proposition four is where the ends will meet the means. It purports that when we are able to finally understand the brain, we will be able to duplicate its functions. Thus, if we replicate the computational power of the mind, we will then understand it. Through argument and experimentation, Searle is able to refute or severely diminish these propositions. Searle argues that machines may well be able to understand syntax, but not the semantics, or meaning communicated thereby. Esentially, he makes his point by citing the famous Chinese Room Thought Experiment. It is here he demonstrates that a computer (a non-chinese speaker, a book of rules and the chinese symbols) can fool a native speaker, but have no idea what he is saying. By proving that entities don't have to understand what they are processing to appear as understanding refutes proposition one. Proposition two is refuted by the simple fact that there are no artificial minds or mind-like devices. Proposition two is thus a matter of science fiction rather than a plausible theory A good chess program, like my (as yet undefeated) Chessmaster 4000 Trubo refutes proposition three by passing a Turing test. It appears to be intelligent, but I know it beats me through number crunching and symbol manipulation. The Chessmaster 4000 example is also an adequate refutation of Professor Simon's fourth proposition: you can understand a process if you can reproduce it. Because the Software Toolworks company created a program for my computer that simulates the behavior of a grandmaster in the game, doesn't mean that the computer is indeed intelligent. Weak AI Thesis There are five basic propositions that fall in the Weak AI Thesis (WAT) camp. The first of these states that the brain, due to its complexity of operation, must function something like a computer, the most sophisticated of human invention. The second WAT proposition states that if a machine's output, if it were compared to
Monday, November 25, 2019
Selma Reflection Essays
Selma Reflection Essays Selma Reflection Paper Selma Reflection Paper This film impacted everyone in the audience. It made everyone fell angry, frustrated, hurt, sad, and inspired. Was hooked in this movie from the very beginning. The seen with the black woman tying to register to vote only to be met with a racist man behind the counter denying her of her rights and her disappointment as she has once again been denied was heartbreaking to watch and made me upset and annoyed all at the same time. The movie ally went deep into what life really was like for black people before the Voting Rights Act and the struggles that they had to endure in order to achieve the rights already bestowed upon them. This movie isnt just about DRP. Martin Luther King, but also about the evolution of change through political manipulation. The audience and had no trouble relating with DRP. Martin Luther King. We clearly saw how he was a man no different from any of us and if he can advocate and endorse change through non-violence, then e can as well. Then we have no reason, no excuse, and no justification not to promote change. This epic movie empowers and motivates us to make a difference in the world, to do something that will help make this country a better place for everyone. Overall, this movie simply amazed me. To think that so much can be done through non-violent acts such as protesting and marching. I began to wonder why so many other political figures chose violence over everything else in order to get what they wanted instead of hosing to do what DRP. Martin Luther King did. We see the conflict between choosing violent methods over non-violent methods in the movie during the scene with DRP. Kings wife, Correct, and Malcolm X. In this scene, the two mention how Malcolm X chose violent methods, which was the complete opposite of what DRP. King was doing and how Correct did not want him to ruin what DRP. Martin Luther had already established. I loved this movie and think that everyone should have the opportunity to enjoy it as well.
Friday, November 22, 2019
Managing Diversity Essay Example | Topics and Well Written Essays - 2250 words
Managing Diversity - Essay Example personality and even income and marital status all differ from person to person (Ironson, et al., 1989) This paper would like to focus on managing diversity in these organizations, and how the members belonging to such organizations manage to deal with their differences, along with the differences of others. Through this paper, the writer would like to investigate how organizations are structured in such a way that its members are all respected and valued. Furthermore, the writer would also like to study the positive and negative effects of diversity issues, and the controversies that surround it. à The concept of managing diversity in an organization basically focuses on strategies that can be taken in order to create a positive work environment for a diverse group of people. Differences between individuals tend to create problems in an organization because it is a given fact that two people cannot possibly be alike in all aspects (Child, 1973) Therefore, this could result in poor production of work and could possibly hinder or slow down progress within an organization. In the workplace, diversity could mean issues regarding discrimination against individuals, which naturally, could lead to problems within the organization, as a result of conflicts that could occur. In the United States, the 1970ââ¬â¢s saw a need for a federal enforcement of equal employment opportunity, or EEO and affirmative action, or AA law that was intended to abolish discrimination in the workplace. Affirmative action would refer to policies that provide equal opportunities to individuals regardless of their race, gender and ethnicity. These policies are not limited to the workplace but also extend towards educational institutions and as well as health care programs and facilities. The aim of such programs were to show the Americans the importance of social equality among its people and the others who have chosen to consider America as their home. Furthermore, the programs were aimed to
Wednesday, November 20, 2019
Compare and contrast the competing perspectives of structuralists and Essay
Compare and contrast the competing perspectives of structuralists and antistructuralists on the structure-conduct-performance paradigm. What are the implication - Essay Example An example of Game Theory would be if Company X makes product X, and Company Y makes product Y. A third company, Company XY, buys product X and Y to produce product XY. Company X, Company Y, and Company XY would be named as players under the Game Theory. If Company X raises the cost of their product, Company XY is affected. The rise in product Xââ¬â¢s cost could even affect Company Y, if Company XYââ¬â¢s chooses to increase the price of their product with the result of lower sales of product XY. Game Theory has a few elements that are important to mention. As mentioned before players are one element, the other elements include payoffs, actions, and rules (Jaquier 2003). Players are the actual firms. Payoffs are the rewards or punishment of the players in the game. In the scenario above, Company X could have been punishing Company XY or rewarding Company Y, depending on the circumstances. Actions are the decisions made by the players. The rules define the players, actions and pa yoffs. This makes up the basics of Game Theory. An oligopoly is a couple of large suppliers controlling a particular market. The market concentration is normally high. Companies encompassing an oligopoly produce brand quality products. Barriers exist for firms on the outside an oligopoly, due to the necessity of brand quality products the firms on the inside of the oligopoly produce. The interdependence between companies in an oligopoly is vital. Each company in an oligopoly must anticipate what the other companies/players will decide concerning investments, prices, or any other important business decisions. Economists seek to predict these decisions by using Game Theory (Oligopoly 2005). Game Theory helps players logically figure out the decisions other players will make. Game Theory not only helps predict players decisions, but has an impact on politics, other businesses, pricing of products and services, locations for industrial plants, and even enviormental issues
Monday, November 18, 2019
Diplomatic history of the us since 1914 Essay Example | Topics and Well Written Essays - 500 words - 1
Diplomatic history of the us since 1914 - Essay Example Many ammunition manufacturing corporations sprung up in the United States to meet this demand. The only way such a large industrial base could survive is by creating more demands for ammunition, combat vehicles, etc. The military industry in America is so big that they can sway and influence the decisions taken in the executive branch of government. In effect, since the conclusion of the Second World War, the United States had seen a virtual ââ¬Å"war economyâ⬠. Such an economic system can only thrive in an atmosphere of international tension and hostility, which is a bad result for humanity at large. Eisenhower was a shrewd statesman and an admirable leader (in the capacities of a General and a President). He understood this nexus between the weapons manufacturers and its employers in the American military. Eisenhower understood the vicious nature of this symbiotic relationship between a government agency and a commercial enterprise and warned his citizens to be wary of its consequences. In other words, he cautioned his fellow countrymen to mobilize themselves in curbing this negative development in post war America. Looking back at the recent history of American military intervention across the globe, one cannot stop wondering if those were the manifestations of Eisenhowerââ¬â¢s nightmares. Furthermore, the general d issent and disapproval that the United States attracts in the third world countries is another indication of the military-industrial complexââ¬â¢s existence. Whatââ¬â¢s ironic about this message from Eisenhower is the fact that he himself was part and parcel of this military-industrial nexus. During the early months of 1962, hordes of demonstrators took to the streets in protest against the social and economic policies of the Guatemalan government headed by General Miguel Ydigoras Fuentes. The protesters were also disappointed with the level of corruption and election malpractices under the leadership of General Fuentes.
Saturday, November 16, 2019
Hindustan Motors Limited Analysis
Hindustan Motors Limited Analysis Hindustan Motors Limited is ancestor to all automobile manufacturing companies of India. It was established in 1942 before Indias independence. It was a flagship company of C.K. Birla group. Initially company had a small assembling plant at Port Okha, Gujarat. Main purpose was to reduce transportation cost because all parts were imported from foreign companies. Later it was shifted to Uttarpara, West Bengal due to cheaper raw materials and cheap labor cost. This later resulted in one of the most successful motor car of India the ambassador. Apart from the ambassador Hindustan Motors Limited has been active in production of various types of passenger cars, trucks and multi utility vehicle. Hindustan motors collaborated with Mitsubishi motors, Japan and introduce mid size premium segment cars such as Mitsubishi Lancer, Lancer select and Lancer Cedia. The company brought first sports utility vehicle to India which was Mitsubishi Pajero. Besides passenger cars (Ambassador, Grand, and Avigo), Multi Utility Vehicles (Trekker, Porter, and Pushpak) and the RTV, Hindustan Motors also manufactures passenger cars in the mid size premium segment (Mitsubishi Lancer, Lancer Select, and Lancer Cedia) and has brought in Sports Utility Vehicle (Mitsubishi Pajero) into the Indian market in collaboration with Mitsubishi Motors, Japan. Company made collaboration with General Motors and their joint venture produced Bedford trucks and Vauxhall motors during eighties and nineties. The partnership became 50-50 when General Motors bought Hindustan Motors plant at Halol, Gujarat in 1999. After almost seven decades Hindustan Motors is still actively contributing in countrys automobile market. Its manufacturing facilities are established in Madhya Pradesh, Tamil Nadu and West Bengal. Hindustan Motors motto is quality, safety with environmental care. It has been providing total solutions for customer care. Executive Summary: C. K. Birla: He is the chairman of the Board of Hindustan Motors LTD. He has a vast experience of business as he has been a successful industrialist since decades. Along with the chairmans post he serves as an independent non executive director of Hindustan Motors LTD. Manoj Jha:à à à à He is recently promoted as a Managing Director at Hindustan Motors LTD. He is an executive vice president of engineering division and member of the management board. He studied hi engineering from Ranchi University. Yogesh Goenka: He is a chief financial officer, compliance officer and company secretary. He did Bachelor of commerce as well as AICWA, ACS, MBM. OBJECTIVE OF THE COMPANY: Main objective of the company is to provide an automobile with comfort and safety. The company has collaboration with international companies such as general motors, Vauxhall motors and Mitsubishi motor suggests that company has always been thriving for technology. Still the company is looking for development and technological enhancement to overcome recent declining in its sell. According to the chairman of Hindustan Motors the company main objective is to increase the selling of their models by improving its managerial structure. The company is looking for new and affordable product which can boost up their selling. Main purpose of this project paper is to study about declining of their once most successful model the ambassador. The Product-à ¯Ãâà The ambassador The ambassador model was based on Morris Oxford model which was manufactured in Cowley by Morris motors. Initially Hindustan motors started the production of Land master in 1954 near Uttarpara plant Kolkata. This led to production of ambassador in 1957. Thus 1957 can be counted as e year when ambassador first came into existence. The ambassador was considered to be best suited to harsh Indian terrain thats why it became very popular. AT that time it was said if you want to have comfort have an ambassador. Till 1980s there were only two Indian cars available in Indian market: ambassador and padmini. Due to its comfort and ability to sustain heavy blows on harsh terrain ambassador captured almost 70% of the Indian automobile market. It is to be noted that ambassador was once called the limousine of India because all politicians, famous businessmen prefer to have ambassador. It was a status symbol because of its proud appearance. It is strange that till 2001 the ambassador remain popular in taxi segment because it was said that the ambassador has ability to sustain shock during motor accident better than any other car available at that time. The credit goes to the manufacturing department of ambassador because the chassis of ambassador was such rigid that it can bear heavy blow from front as well as from side and rear. Till 90s India was sellers market means customer had to wait for a long time to get the product. Take an example of BAJAJ scooter, during 80s the condition was if son wants a scooter than father should apply for that so that after a long time son can be able to drive it. Well it is an exaggeration but the conditions for automobile market were very bad especially for a new company to jump in because government had laid very harsh rules on foreign companys entry and imported material became very costly. This give ambassador a dominant position for a few decades with some extraordinary features as discussed above and the ambassador succeeded to maintain it for a long period. Decline-à ¯Ãâà The product is in decline during last decade and the sales are decreasing it is surprising for such once successful model. To find out the products recent condition PORTER model analysis and SWOT analysis have been carried out as shown below. PORTER model analysis:- Against new entrants such as Maruti Suzuki, Honda, Ford, Hyundai etc the company failed to compete and continued with their existing strategy. It has found that after the year of 2000 the product has been in decline the table below gives its detail. As shown in the table despite of increasing number of automobiles in India the selling of ambassador is continuously decreasing. The company failed to cop up with ongoing circumstances such as in case of suppliers it failed to judge the pace of the industry and it remained slow in comparison of others. The company remained stick to only one brand means they didnt have varieties of products. The ambassador was available with nearly the same features throughout its existence. While Maruti Suzuki which has become the largest car manufacturer of India implemented various products having various features which made the company growing in terms of profit and selling. Companys market share has been decreased due to internal rivalry among union and management. SWOT analysis: Strength: Ambassador was the first car produce by an Indian company. It became a huge success story as well. There was a time when ambassador was exported to the countries like Pakistan, Bangladesh, Sri lanka and Myanmar. It was exported to Middle East countries as well. Due to its long reign in India Company has a broad network of service centers. It consists of 115 strong dealers, 50 parts dealers and 60 additional exclusive parts dealers. In 2006 the company has invested huge amount to establish production capacity for its product part. As stated earlier the image of ambassador as a car is still strong in Indian customers mind as trustworthy vehicle in all terms. Weaknesses The model hasnt been changed much since its first appearance. A customer needs change with improvement in outer look as well as its performance. As far as performance is concerned the ambassador is OK if compared with the modern cars. In case of look, its not at all attractive or impressive for younger generation. The company came to manufacturing when government rules were tough for any outsiders. As stated earlier Indian market at that time was sellers market. Low volume high price is all that Hindustan motors gave to its customers. When the laws were made liberal and new companies jumped into Indian market the company didnt make considerable changes for manufacturing process which couldnt cop up with new demand. Ambassador is the most dominant among all products of Hindustan motors. However new customers want safety with fuel efficiency. Ambassador promises safety but it was not fuel efficient when compared to modern cars. The employees were not efficient due to union problems which were a result of improper human resource management. Though the company had made several tie ups but later on when required to obtain new technology it lacks global export markets. Opportunities The ambassador is still recognized as the most comfortable car. Old age people prefer to have ambassador than any other car due to its impressive record against accidents. The company can modify the same car and it can make it more fuel efficient to attract middle class. There are examples of such long reigning cars. Take an example of Volkswagen beetle which was introduce in early 40s and its production continued till the beginning of 21st century. Volkswagen has achieved this by continuously changing the design and internal features. Same is needed to be done in case of ambassador as well. Threats Employees are not motivated enough to their job faithfully. More and more new companies are coming to India as it is becoming a giant market for automobile industry. Every companys aim is to provide the most fuel efficient and trustworthy car. According to company ambassador has been designed and manufactured over the years in such a way that it is almost difficult to change its features. It is most important to see how company has implemented the marketing mix strategy to its product so that it is declining. 4 PS OF MARKETING: Product: Ambassador the first Indian car manufactured in India. The most successful car of Indian automobile history. Figure : Ambassador The ambassador has a powerful 5420 cc engine, heavy axles, hydraulic brakes and bigger suspensions. Before considering the ambassador first of all it is required to know what company should be looking for when they introduce their product. For whom it is manufacturing its product? How much benefit they are expecting? Which position going to be the best for their product? What is their product offering that others is not? When the ambassador was launched the company was fully aware that only rich people would be buying their product therefore they provided all facilities that were present at that time. Also ambassadors have been used by ministers as well so for them there were special models having security implements such as bullet proof glass. The company was fully aware of what it going to achieve because at that time there was no competition and the market was open to it. Price: Pricing is another important element of marketing mix. Pricing brings money back to the company and companys profit depends on it. Other three Ps depends on price; it is easy to understand that remaining P require cost. Product needs cost from early design to manufacture. Placing means distribution also needs cost. Promotion also requires cost. These costs are variable cost to the company. Pricing to be perfect must show supply and demand relationship. Pricing a product too high or too low cause loss to the company therefore it should lie in between. There are different factors which should be considered as shown below. Fixed and variable costs Competition Company objectives Proposed positioning strategies Target group and willingness to pay In case of ambassador Hindustan Motors has used Product Line Pricing i.e. For the same product the company has set different prices for different features. Place: Place strategies Place strategies include the ways of distribution by the manufacturer. The manufacturer should have a clear idea about the market. The manufacturer should be aware of the demand and accordingly it should provide the supply. These demand and supply should be balanced properly because in a condition where supply is less than demand, the customer dissatisfaction in acquiring the product results into loss for the company. In most conditions the customers starts favor other companies product though they are not as better. Therefore just because of improper supply the company lost its good will. There are mainly two kinds of placing strategies. The manufacture may go through any one of them depending upon which suits it the most. As shown in figure in one strategy there isnt direct contact between manufacturer and the customer in this case the company doesnt need to carry out surveys for demands all it needs to do is maintaining proper supply to the whole seller. However in this case the company may not come to know about what the customer wants and this leads to misinterpretation of customer need due to indirect contact having so many extra elements in between. This problem can be removed by maintaining direct contact of the company with its customer as shown in figure. In this case the manufacturer directly supplies its products to the customer. But this needs a wide distribution network by the company which is costly depending upon the size of the company. First channel of distribution is called indirect distribution and second channel of distribution is called direct distribution. indirect distributiondirect distribution Figure : Above indirect distribution (left) and direct distribution (right). à The ambassador has been distributed by indirect distribution method thats the reason why in later years the company fails to recognize the customers need. Depending on the type of product being distributed there are three common distribution strategies available: Distribution: According to the nature of the product there are few distribution strategies as shown below. Intensive distribution: As the name suggests this distribution is high in numbers and widely spread. It generally doesnt need the survey as the products are common and general. Example: chocolate, soft drinks, biscuit Exclusive distribution: Some products are there which need proper demonstration and guidance so that customer can be made fully aware of what he is paying for. These products are highly prices. Example: Cars, bikes etc. Selective distribution: This kind of distribution consists of wide space where customer has a freedom to have a look and select a product from wide varieties. Example: TV, computers etc. Hindustan motors have used exclusive distribution method over the year which is common for any car manufacturer. Promotion Promotion means advertising the product. A product without promotion is a complete failure as through the promotion the customer comes to know about the product. There are different promotion strategies as shown below. Advertisement: Advertisement can be said as a non personal promotion activity through media. Public relations: Good relations with the customers as well as media persons make the promotion easier as in this case company doesnt need to do anything. Sales promotion: Company can give vouchers or coupons to attract the customer. Discount scheme, free scheme are examples of sales promotion. Personal selling: Door to door selling or personal to personal selling comes under this category. Promotion of ambassador comes under the public relations as due to its image as a successful car the media and people has been promoting it over the years. The company has never or barely used advertisement or sales promotion. RECENT CONDITION: Company Sales during 2010 (million Rs.) Hindustan motors 5802.7 Maruti suzuki 296230.10 Swaraj Mazda 7167.60 Mahindra and Mahindra 186021.10 Table : Comparison of sales with other companies (Source: http://bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scripcode=500500) It can be seen from the figures that at present the company is far behind from market leaders like Maruti Suzuki and Mahindra and Mahindra. CRITICAL ANALYSIS: Critical analysis of this particular project requires thorough understanding of marketing mix strategy. To give personal views about anything first of all one should make himself familiar with the subject. Thats exactly what I did. Before starting the project I went through on line papers and explanation about the marketing mix strategy. I found that though everywhere the concept to be used was marketing mix but its implementation was different. Like All roads lead to Rome all of them were leading to the success of their company by successful implementation of marketing mix strategy. During the lectures I heard the tutors saying about getting into marketing mix by doing a practical experiment. It is obvious that they were not saying about establishing a new company of implementing a marketing mix strategy actually. Its about taking any company and than putting my own ideas about marketing mix strategy into motion. The same thing has been done by me during this assignment. I have sele cted a company the product of which is in decline since three or four years. I carried out analysis based on what was taught to me. Now I am going to give my personal opinion about marketing mix strategy and its implementation. In the beginning it is important about the value offered by the company to its customers. I have selected the oldest Indian automobile company named Hindustan motors. The product which I considered was ambassador car. The product has been successful until last two decades than it started declining due to the factors which I have discussed earlier. So what is value? In general the value can be defined as the ratio of function to the cost. Any company can increase the value of its product by increasing its function and decreasing its cost. Functions may vary accordingly such as it may be visual appearance, comfort, promising performance etc. It seems simple to increasing value by increasing function or by decreasing cost but actually it is the most important and complex feature for any manufacturing company to be succeeded. A customer always judge the product by the value offered from it. Sometimes it may be more functions sometimes it may be less costs. The company should be therefore aware of what customer wants from its product. If company knows the value expected from the customer it tries to make some changes into the product in terms of functions or cost. This is not an easy task because the company has to make some changes in its manufacturing process and sometimes within the organization. One wrong step can lead to complete contradict out come and leads company to the loss. According to Devst the value creation process is more effective in manufacturing company than other sectors (Deyst, 2000). Other sectors include service sectors such as an airline company, insurance company where the company provides service instead of the product. It appears that these service sectors change their goal and direction more rapidly than the manufacturing sectors. Therefore value creation process is not as important for them as it is for manufacturing companies. For manufacturing companies final value of the product depends on value of the product during its manufacturing process. In other words according to Lean development of product and final value of the product are strongly related with each other (Lean, 1998). Thus the value should be defined after each phase of the product development process. However creation of value at each stage requires severe value addition to move ahead of the competitor. There are few who think that value creation process cant lead company towards its goal. According to Lloyd value creation doesnt indicate the vision of the company. Value is nothing rather than a conceptual idea. I dont agree with that because I have found during the research for this particular company that defining value is the most important factor to attain marketing lead. Hindustan Motors failed to attain value in terms of appearance and fuel efficiency of ambassador when other companies were launching new products into the market. This leads to decreasing sales of ambassador. The company didnt make proper market research and they continued to do the same over the past years. The outlook of the ambassador is the same as it was 40 years ago. The ration of function to cost became unstable due to decreasing functions of the car. In terms of price also the car was costly as company was making limited production and failed to grasp new concept of high volume production for low price and high profit. From my research of old papers and publications I found one thing in common. Most of the authors consider marketing as an art of selling. However now day marketing is becoming more than an art. It has become a necessity. Without marketing selling the product is impossible. Now days lots of companies are spending more and more money on marketing their product. The marketing value of the product is sometimes higher than the manufacturing and raw material value. It is strange that Hindustan Motors took the marketing strategy very lightly. According to me the main reason is when they came into existence they didnt have any competitors all they need to do is manufacturing and selling of the car. As I have stated earlier before 80s Indian automobile market was sellers market which means manufacturing companies have the command on the market not the customers. Having customers command on the market is essential otherwise the development stops. The same thing happened, ambassador remains the same car as it was when it was first introduced. Hindustan Motors didnt promote the car because as a single Indian car it was already famous. Distribution was not that much difficult because car owners were few. The price of the ambassador was relatively high because those who needed the car didnt have another option. Also the government rules on importing the components were harsh and company was paying high prices for them. It seems obvious what the company did during those years. But when the scenario changed during 90s the market became open to all the government rules became soft and lots of other car manufacturers jumped into the Indian automobile market. This was the time when the ambassador should have changed its strategies. However they didnt make considerable changes on the other side new companies like Maruti Suzuki got the nerve of an Indian customer and introduced cheapest car in the market. Due to this drastic change once giant Hindustan Motors has become a company in loss with one of its most successful car an ambassador in decline. FANTASTIC FOUR The four Ps of marketing which should be studied and understood in a proper way to attain success. During the project I came to know that balancing these four is not an easy task as it seems. Any cannot pick the product randomly, it cannot sell it in the price it wants, it cannot distribute the product whenever and wherever it decides and it has to promote its products such a way that customer attracts to buy it. I have considered all four Ps including my understanding about them, Product Pricing Placing Promotion Product: An initial P for any company to think about. It seems strange to consider which product to be made for marketing. As per my previous understanding marketing comes into picture after selection of product. This was true in old times. But now a days company should be keen towards the product it is going to manufacture. The market condition , market surveys future of the product, availability of the raw materials, environment effect of the raw materials are some of the important factors to be considered before the start of manufacturing the product. I think right product at right time removes half of the troubles for marketing. Take an example of ambassador; it arrives in the market when there were no competitors. As a result it dominated the market for decades. Due to proper timing and place Hindustan motors saved their expenses for promotion. They didnt promote it ever i.e. since my childhood I have never seen an advertisement of ambassador or huge posters promoting the car. A mbassador got promoted by its customers which is ideal for any product. Sometimes good product becomes a loss for the company when it launched at improper timing. There are so many examples of excellent movies which didnt succeed on the box office due to adverse conditions. Pricing: Pricing of the product is non variable factor for the company. The company decides the price of any product after considering other Ps. The expenses during the product stage i.e. manufacturing and raw material expenses. Expenses due to distribution and promotion also considered. The company adds its expected profit as well. Pricing is the most deciding factor because as I think many manufactures are not aware of the ideal price and the customers always think that they have paid more. This dissatisfaction leads to decreasing sales and loss of the company. I think that before pricing the product the company should make a proper survey and it should make the customers fully aware of what they are buying and how much they will get after paying the price. I have seen three kinds of customers, Those who care about price only Those who care about quality only Those who care about balancing the price and quality These customers are generally from three different classes, those who are looking for price are generally relatively poor, those who are looking for quality are rich and those who select the product after looking at price and quality are middle class people. Depending upon the nature of the product the company can make changes in its product. In case of ambassador the companys initial target was rich people because the middle class of India was not in a condition to buy a car. The company provides good quality with comparatively higher cost but it got the customers from India who was looking for the quality. When the era changed and middle class customers increased who now were in a condition to afford a car changed the situation of the market completely. Failing to see this upcoming Hindustan motors fell behind the Maruti Suzuki because of higher price. Placing: Placing according to me is a strong decider for the products success. A product should be distributed such that it gets perfect conditions for it. Ideal customers, ideal geography can be considered as conditions which the company should be looking for. I think that company should be clear and perfect about the product distribution. It involves lot of investment to carry the product from the manufacturing plant to the market. It is economically critical to change the place by distributing the product from one place to another. Thats why I think that for placing also the company needs proper survey in order to distribute the product at right place on right time. Promotion: Advertisement is becoming utmost necessity for selling of the product. Modern market is complex with so many products and companies. It is required therefore for any company to promote the product in a way that customers know about the features of the product. Promotion should be maximum and precise, or I can say it should be concentrated heavily on its target. The company should be aware of the targeted customers and market and should therefore emphasize heavily on them. If it is improper than company will be investing heavily in useless activities. Without promoting or improper promoting the product leads to heavy losses as can be seen in case of ambassador. When it was launched it didnt have any need of being promoted. As a first Indian automobile it was already famous so the company didnt have any need to promote it and company did the same as well. But when as I have discussed later the market changed there was immediate need of promoting to show the new customers wha t the car is and why it was so successful. The company failed to do so and product sell decreased. CONCLUSION: After making a project report on the declining ambassador car I can say that with changing time the company should focus on the ongoing conditions as well as it should be prepared of future. Same strategy wont work for all time in all kind of situations. Customers, environment and competitors change accordingly and company should be looking for continuous improvement rather than remain satisfied from the present. Ambassador is an excellent example of how once market leader can go into loss due to improper marketing strategy by the company.
Wednesday, November 13, 2019
Movie Essay - Irony and Insanity in Francis Ford Coppolaââ¬â¢s Film, Apocal
Irony and Insanity in Apocalypse Now à à à à This is end of sanity. As Francis Ford Coppola suggests in Apocalypse Now, sanity is not the manner that would have settled the Vietnam conflict. Rather, through the character of Walt Kurtz, Coppola illustrates the means by which the U.S. Army could have decided the end of the war. Walter Kurtz is a psychopath. Walter Kurtz achieves success in Vietnam. Here lies the irony that Coppola brilliantly conveys. Thousands of troops arrived weekly in Vietnam without the proper arsenal of faculties that one needs to execute the actions essential to success in Vietnam. The boys are not insane enough to win. However, Kurtz, through his psychopathic tendencies, achieve success repeatedly in jungle combat. He was "winning the war his own way." à In order to diagnose an individual with psychopathic deviance, or psychopathy, the individual must display behaviors that reveal four personality characteristics. Psychopaths are impulsive, manipulative, anti-social and pathagnomic (Hare and Shalling 5). The anti-social trait does not signify introversion. Rather, it refers to anti-social behaviors. Pathagnomy indicates the lack of a conscience. An individual who has no conscience can not discern between right and wrong. à Psychopaths display antisocial behavior and impulsiveness (Hare and Schalling 17). Antisocial behavior is determined as activities "not appropriate to the accepted functioning of one's social relationships with one's surroundings" (Hare and Schalling 37). Kurtz performs antisocial behaviors impulsively. Those evaluating Kurtz's behavior due to their social appropriateness are his superiors. General Corman determines that his actions are not acceptable in the circumst... ...uding antisocial behavior, manipulativeness, lack of conscience and impulsiveness, provide the most efficient manner in which to dominate and eliminate any opposition. Such initiative offers soldiers a means to survive and the U.S. government victory. The process, as Coppola explicates, is futile. Young boys become confused, frenzied, mad. Young boys are reinforced in a depraved manner. They receive rewards for their psychopathic deviancy with successful campaigns against the opposition. Kurtz understands this process and attempts to use it to his advantage in achieving success. à à Works Cited Hare, R. and Schalling, D. Psychopathic Behaviour: Approaches to Research. New York: John Wiley and Sons. 1978. The editors of the Boston Publishing Company. The Vietnam Experience: War in the Shadows. Boston: Boston Publishing Company. 1988. à Ã
Monday, November 11, 2019
Kenneth lay guilty?
Kenneth Lay was an American entrepreneur who was widely notorious for his part in a corruption outrage that led to the breakdown of Enron Corporation. Kenneth Lay swore that he is innocent on all the things that were charged against him. He further illustrated that the one who should be blamed for the downfall of Enron is no other than Andrew Fastow as well as the Wall Street Journal. Lay claimed that he was nothing but an innocent one who got hoodwinked in the process.Lay stated that all his problems occurred when he treaded into the position after Skilling left. He further argued that he has got nothing to do with all of the predicaments they faced. A report from NPR stated that all of the allegations in the case which were charged on Lay mirror the deeds he took after he took the position after Skillingââ¬â¢s departure. However, this report is a little hypocritical because there are also other cases which were presented in court wherein the allegations concern troubles from bef ore Lay took up the position.Anyone who had been watching the story could fathom that Lay was really guilty of all the charges against him on the deceit that Enron has committed on the American community. His tales which shows Enron as a fancy company save for the pranks of Fastow and the dire admonitions Wall street Journal is a nothing but bunch of nonsense. As CFO, Fastow definitely did not construct the said frauds that had the Enron dealers merrily chatting about tearing off Grandma Millie. Those kinds of corruption was definitely structured and supported by people from the top.Lay may go on announcing until the end of his life that he is not guilty of the dealings of his underlings, but still he was accountable for those people he puts in custody and it was definitely his task to examine the allegations of corruption once it was brought under his nose. As could be seen Lay is guilty with all the charges against him, he did society wrong by stealing so much from the American pu blic and he has the nerve to deny and to blame his underlings for all the things he did. With that, I make firm with my stand that Lay is guilty with all the charges against him.References:BARRIONUEVO, A. (2006). The Guidelines Now Tougher, Skilling to Face Sentence Today. The New York Times.Kays, K. (2004). Conspiracy With Merrill Lynch Charged in Enron Trial. Washington PostLozano, J. A. (2006). Burden of Enronââ¬â¢s collapse now lies on Skilling. The Topeka Capital-Journal.Associative Press. (2006). Enron founder Ken Lay dies of heart disease.Richardson, B. (2006). Kenneth Lay: A fallen hero: BBC News.Sperry, P. (2002). Clinton ââ¬Ësweetheartââ¬â¢ deal speed up Enronââ¬â¢s collapse. WorldNetDaily.Steffy, L. (2006). Good ââ¬Ëol Grandma Millie may yet get the last laugh. Houston Chronicle.
Saturday, November 9, 2019
Civil War (Ken Burns Review) Essay
Episode V ,â⬠The Universe of Battleâ⬠, of The Civil War series directed by Ken Burns reflects on how the Battle of Gettysburg in 1863 was a major turning point in the Civil War. He details how the Union defeat at Gettysburg, the work of women, and the entry of black men into the Union army enabled the North to significantly weaken the Confederacy. The Union and Confederacy both suffered thousands of casualties in the bloody battles that took place. However, by the end of 1863, the North was led to a ââ¬Å"new birth of freedomâ⬠while the South had to come to the realization that the ââ¬Å"bottom rail was on topâ⬠, now. Burns begins the episode with the first of three battles that took place in the rural town of Gettysburg, Pennsylvania on July 1, 1863. The Union was led by Commander Meade who served under General Grant and the Confederacy by General Lee. Due to Leeââ¬â¢s commanders not delivering tactical support on the first day of battle, the North was able to hold their high ground, but did this not compare to what was going to happen in the following two days. The second day of battle the number of soldiers present in Gettysburg grew substantially, on both sides. A significant part of this battle is when the Union stopped the Confederacy form gaining position of Little Round Top. This was long day of battle, whole regiments in the Confederacy were lost this day. By third day of battle Lee was acting as if he was invincible and this was detrimental for his men. Union soldiers slaughtered the Confederacy and they never entered that far into Union territory again. Lee had failed his men and he knew it. This must have been very hard on Lee. It was shocking to hear that he tried to resign after he lost this battle. I thought it was very interesting that the Confederacyââ¬â¢s need for shoes is was what led them in to Gettysburg. I bet they never thought that the result of this stop would end up in 150,000 men fighting 51,000 men dying in the greatest battle ever fought in the northern hemisphere. The actual pictures, paintings, and simulated video used while describing these battles were really good and the helped me to gain a sense of what it was like to be there. I also enjoyed the irony in the fact that the North entered Gettysburg from the south and the South entered from the north. It was also interesting that the troops fighting over the Little Round Top were both from equal distances from Gettysburg in the opposite directions. Next, the importance of women supporting the war was examined. Women not only held down the farms and houses when the men were off at war, but many women also left their homes to care for the soldiers. In the north women started the Sanitary Commission and demanded better treatment and better food for the soldiers. This commission was made up of hundreds and thousands of women. In the south Sally Tompkins and a staff of six, nursed 1,333 wounded men. Unlike the North, the South did not have a Sanitary Commission and most men were treated in houses. In the north, Mary Ann Bickerdyke was a important female figure in the war. She traveled with the Union army for four years and sixteen battles. General Sherman stated, ââ¬Å"She ranks meâ⬠. This statement by Sherman was extraordinary, especially for this era. It makes me happy that she received the credit that was due to her. Many women served as nurses, food gathers, and cooks, but I am exceptionally impressed with Mary Ann Bickerdykeââ¬â¢s story. I imagine she gave up a lot and the fact that she stayed strong during all of the gruesome battles she saw really says a lot about her character. Following the role of women in the Civil War, Burns details the forty-eight day siege of Vicksburg. During this battle the residents of Vicksburg were cut off from the world and were in desperate need of supplies. When Union had control over the well being of the Vicksburg residents, 31,000 Confederate soldiers under the command of General John C. Pemberton withdrew due to the concern of the health of the Vicksburg residents. The Union victory of this battle was significant because the Confederacy was now cut in two. I was surprised that Pemberton was a northern man fighting for the Confederacy. I would expect that soldiers would support their states. I also found it very interesting that after this siege, the fourth of July would not be celebrated in Vicksburg for eighty-one years. That is just crazy to me! Burns goes on to examine the first black regiment and the first federal draft call. In New York, a mostly Irish mob held an uprising over the draft. They were opposed to abolition because they feared blacks taking their jobs. It also made them angry that the draft favored the rich in that they could easily hire substitutes to take their place. Meanwhile, the uprising in New York was ended and the enlistment of the first blacks into the Union army had begun, this was a huge blow to the Confederacy. However, the blacks did not receive fair treatment, but they were key to the war. I am not surprised that black soldiers would fight without pay, but it was surprising that they declined it because it was not equal to the pay of the white soldiers. I like the pictures of the black soldiers. You could see by their facial expressions that their pride was different from that of the white men. In some of their pictures some of them were actually smiling unlike the pictures of white soldiers I have seen. I think it because they were truly happy to be fighting for their cause. Frederick Douglass put it best when he stated that blacks were, ââ¬Å"the pivot upon which the whole rebellion turns, this war, disguise it as they may, is virtually nothing more or less then perpetual slavery against universal freedom and to this end the free states will have to come.â⬠The 650 men of the all black 54th Massachusetts regiment proved to the Union that blacks were useful soldiers during the battle at Battery Wagner in South Carolina. Even though the Confederates were ahead in this battle, the battle ultimately ended in a protracted siege that was enabled by the 54th. It was because of their battle other black regiments were deemed worthy to fight. Finally, the episode ends with Lincolnââ¬â¢s Gettysburg Address. On November 19, 1863 Lincoln delivered one of the most memorable speeches in American history. Lincoln declared the love he had for his people and his unwavering pursuit for equality in just 269 words. I never realized that this speech was just a ââ¬Å"side speechâ⬠at a dedication ceremony. It is almost unbelievable that Lincoln thought that this was a failed speech considering that even today most Americans know at least the first line of the Gettysburg Address. It is a shame that the photographer was not able to capture him delivering his speech, it would have been a great image to reflect upon today.
Wednesday, November 6, 2019
Free Essays on Why Are All The Desk Empty
ââ¬Å"Why Are All the Desk Empty?: The Advantages of Keeping Your Child at Home ââ¬Å" All over the world, education is seen as the key to a brighter future. Everyday children are forced to leave their home and conform to the behavior and learning experiences that the government feels is appropriate for them to become better political and social leaders. The children are forced to behave in a manner that is culturally expected in the American society. They are taught beliefs, values, and skills that are built on bettering the society instead of the individual. Parents are becoming more aware of the type of biased education that their children are receiving from public schools. Although a lot of pressure is being put on these parents, more than two million of them have opted to keep their children at home and are home-schooling (Bajunid para 7). Receiving an education from home gives these kids an opportunity to break away from the American conformity that is present in public schools, and bases their education upon their interests, special talents, learning styl es and pace, all while strengthening family ties. When children are placed in a public school setting, they are forced to conform to the way of learning that the government has forced upon them. The strict curriculum which the teacher follows, seldom offers each child with the amount of stimulation that they need to develop individually. Subjects are taught with little correlation between each other, leaving the child with a feeling of incompleteness. It is not often that the same topics are carried on from day to day or until they are completely discussed because the teachers have such a fixed schedule of the material that they have to cover. In the home-school setting, parents can not only teach subjects that are of the interest to the child, but they are able to spend more time on the lesson. This gives the child more time to fully understand the issue (Gatto 153... Free Essays on Why Are All The Desk Empty Free Essays on Why Are All The Desk Empty ââ¬Å"Why Are All the Desk Empty?: The Advantages of Keeping Your Child at Home ââ¬Å" All over the world, education is seen as the key to a brighter future. Everyday children are forced to leave their home and conform to the behavior and learning experiences that the government feels is appropriate for them to become better political and social leaders. The children are forced to behave in a manner that is culturally expected in the American society. They are taught beliefs, values, and skills that are built on bettering the society instead of the individual. Parents are becoming more aware of the type of biased education that their children are receiving from public schools. Although a lot of pressure is being put on these parents, more than two million of them have opted to keep their children at home and are home-schooling (Bajunid para 7). Receiving an education from home gives these kids an opportunity to break away from the American conformity that is present in public schools, and bases their education upon their interests, special talents, learning styl es and pace, all while strengthening family ties. When children are placed in a public school setting, they are forced to conform to the way of learning that the government has forced upon them. The strict curriculum which the teacher follows, seldom offers each child with the amount of stimulation that they need to develop individually. Subjects are taught with little correlation between each other, leaving the child with a feeling of incompleteness. It is not often that the same topics are carried on from day to day or until they are completely discussed because the teachers have such a fixed schedule of the material that they have to cover. In the home-school setting, parents can not only teach subjects that are of the interest to the child, but they are able to spend more time on the lesson. This gives the child more time to fully understand the issue (Gatto 153...
Monday, November 4, 2019
Reseach paper on the tectonic plate and hot spots in Yellow Stone Research
Reseach on the tectonic plate and hot spots in Yellow Stone National Park, Wyoming - Research Paper Example The Greater Yellowstone Ecosystem (GYE) is home to an enormous biodiversity of insects, birds and mammals, all of which are coming under increasing pressure from a growing human population. Human Population and Economics The population of Wyoming alone is estimated to be around 522,830 (Local Census) and the GYR has one of the fastest population growth rates in the U.S. (Hansen et al.). Population growth in the GYR is driven by ecological and social, rather than economic factors, with ââ¬Ëquality of lifeââ¬â¢ being the predominant reason stated for relocation reasons. The most common businesses are tourism related or are service industry businesses such as insurance and real estate firms (Rasker and Hansen 30). A large percentage of the population is also retired (Ibid 31). The state GDP as of 2005 was $27.4 billion (Local Census) Historical population levels were far fewer and centered on extraction industries such as mining, logging, grazing and agriculture. These industries now only represent 5% of the regionââ¬â¢s economic output (Rasker and Hansen 30). Developments are being built on the 3million acres of privately owned land that was previously used for agricultural purposes. These lands fringe the federally owned parklands of the GYR (Rasker and Hansen 30). ... he GYE Animal populations of the GYE include large and varied populations of herbivorous, insectivorous, and predatory bird species, insects, reptiles, fish and herbivorous, omnivorous and carnivorous mammals. Many of these species are registered as endangered. The grizzly bear is common to the region, as are large herds of grazing ungulates, including some of the last bison and Elk herds in North America. The wolf has also been successfully re-introduced to the region (Yellowstone National Park). Most bird species reside in lowlands where primary productivity is at its highest and the climate most agreeable. This places them directly in competition with human populations for productive lands (Hansen et al.). Geology, Volcanism and Seismicity of the GYE YNP is located in a volcanic caldera or ââ¬Ësuper volcanoââ¬â¢ that was formed about 600,000 years ago (kya). The Yellowstone caldera (YC) lies above a ridge centred, mid-continental hotspot/magma plume that continues to be volc anically active (Foulger and Natland 922). The ridge forms the north-easternmost part of one of two volcanic chains in western America that are linked in origin to the Juan de Fuca Plate subducting beneath the North American Plate (Suppe, Powell and Berry 400). The YC is situated at the convergence of the Western U.S. Plate and the North American Plate. The Western Plateââ¬â¢s eastern boundary is fastened to the Yellowstone hotspot and it is slowly drifting eastwards, creating the Great Basin (Suppe, Powell and Berry 400). A volcanic eruption has not occurred since 70kya when lava flows covered much of the region (Brantley et al. 1). The YC continues to be volcanically active, as evidenced by YNPââ¬â¢s famous geothermal features and the high frequency of earthquakes that occur in the region. Thousands
Saturday, November 2, 2019
Industries Assignment Example | Topics and Well Written Essays - 500 words
Industries - Assignment Example There are several of substitutes to air travel, particularly over short distances. These include taking other forms of transport. Similarly, there is strong rivalry among different airlines within the industry. For instance, in the pre-deregulation era when prices charged was mandated by worldwide aviation board, airlines competed majorly on aspects such as service, in-flight movies, and meals, etc. However in the post-de-regulation era, this competition has taken on the form the form of pricing where individual airline company are counter checking daily prices they offer ( Schmid, 2011). These facts have attributed to more customer power in the industry. Most notably, the airline industry requires huge capital investment. Basing on these facts, entry and existing become very costly. When you enter, there are a lot of regulations, and the initial capital is also very high. On the other hand, when airlines have to exit the sector, they require writing down and absorb several losses. A ll these features make the airline industry cede authority to the consumers and thus, the power of buyers is moderate to high. Despite all, there is power of the supplier as there are only two major manufacturers of large commercial aircraft. In the case of a major accident, the structures of within the industry always tend to change. The airline industry is likely to undergo a technological revolution that will make air travel even safer. Normally, key aspects of the change may witness heavy investments from various industry players (Cento, 2009). Leadership within the industry also changes to help reform the industry. The assumption always is that leadership had failed prior to the accident and as such, change in leadership may help bring normalcy. Coupled with technological advancements, undoubtedly this makes air travel a pleasurable experience and a risk-freeââ¬â both for the crew and
Thursday, October 31, 2019
Mysticism in Hinduism Essay Example | Topics and Well Written Essays - 500 words
Mysticism in Hinduism - Essay Example The essay "Mysticism in Hinduism" talks about the philosophy of Hinduism as an ideal model for understanding the world. The study of mysticism will bring joy to our heart and self-realization to our life. However, we should not give a definition to it and should not try to interpret it, because we will anyway fail. We receive the experience from the science, scientific discovery, history, philosophy, religion. In these experiences, we see the presence of subject and object, essence and existence, vision and sight. But the mystical experience that is the momentary unanimity overcomes all the similar discrepancies. Mystical experience is the unity with something ââ¬Å"out of limitsâ⬠that always remains inexpressible. It is a valuable experience that canââ¬â¢t and should be rejected. Maya is the illusiveness of existence and the Universe. While Brahman is the only reality, all the rest is the illusion. An ignorant individual canââ¬â¢t see the reality and perceives only the illusory world of suffering. The salvation is received through realization. Brahman is the supreme reality, the soul of the world without any form. It canââ¬â¢t be realized and described; it is a creation and a creator at the same time. The most important achievement for Hinduism is to realize that he is Brahman and he and the Universe is a single whole. We can argue upon the statement of Shankara ââ¬Å"If the universe is true, let it then be perceived in the state of deep sleep also. As it is not at all perceived, it must be unreal and false, like dreamsâ⬠.
Tuesday, October 29, 2019
The Dark Knight of a Postmodern World Essay Example for Free
The Dark Knight of a Postmodern World Essay ââ¬Å"The Dark Knightâ⬠is a film based on DC comic book character Batman and his fight to protect his home, Gotham City, from the antagonist, the Joker. Director Chris Nolan provides the viewer with not only an action film, but also a thought-provoking masterpiece. The film focuses on the thin line between sanity (Batman) and madness (Joker) and how anyone can easily turn from good to evil, the example being Harvey Dent becoming Two-Face in such a short time. The film deconstructs previous ideas of the ââ¬Å"heroâ⬠by portraying Batman not as a hero, but as an ââ¬Å"anti-heroâ⬠. He appears to be the hero, but possesses no superpowers and also causes mayhem in his city, much like a villain would. The Joker represents postmodernism because he threatens our ââ¬Å"givensâ⬠(Instead of soldiers who are allowed to die, threaten the mayor and hospitals). He makes people question everything, creating chaos. The Joker also represents post-modern beliefs because he challenges our idea of the conventional villain, who is supposed to represent pure evil, by comparing himself to the hero, Batman, using such examples as how they are both freaks to society and how they were both created by one bad day. The most important instance of post-modern values is the Jokers entire character. He believes the average man lives with a bloated sense of humanityââ¬â¢s importance and a frail and useless notion of order and sanity. He sees human existence as mad, random, and pointless and the world as a psychotic carnival of animals that will kill each other at the first chance; ââ¬Å"When the chips are down, these uh, these civilized people, theyll eat each other. Although his beliefs on others are post-modern, his attitude toward himself seems very naturalist-like. In one scene he explains ââ¬Å"You know what I am? Im a dog chasing cars. I wouldnt know what to do with one if I caught it! You knowâ⬠¦I just do thingsâ⬠¦Im not a schemer. I try to show the schemers how pathetic their attempts to control things really are. â⬠This shows how the Joker just forgoes all planning and thinking and just does what feels right. Another belief the Joker has that I believe represents post-mod ernism is that chaos is fair. This quote challenges our pre-conceived notion that order and civility is fair by presenting a good case for his side throughout the movie. The movie itself confuses the viewer by making the Joker (the villain) the only person who logically acted from a clear set of principles, while Batman and Harvey Dent came off as characters without a clear sense of what their principled core might be. Batman, on the other hand, challenges our idea of what a ââ¬Å"heroâ⬠is. Although he is the good side to the Jokers bad side, he is not a hero but an anti-hero. Batman is the ââ¬Å"heroâ⬠Gotham needs (ââ¬Å"I can do those things because Im not a hero, not like Dent. I killed those people. Thats what I can be Youll hunt me. Youll condemn me, set the dogs on me, because thats what needs to happen. ), but not deserves, so he is cast out, which is the opposite of what happens to guys like Superman or Spiderman, but Batman, unlike conventional heroes, can BE the outcast because itââ¬â¢s a necessary part of society. The irony in Batman being cast out is that it is exactly how the Joker is treated. Another similarity between the two is that they both create chaos in the city, although for Batman it is necessary for the greater good and the Joker believes living in a world of chaos is a good thing. The similarities between the Joker and Batman intrigued audiences, which may have been what made the film so popular. It presented a loved ââ¬Å"heroâ⬠like Batman, and focused on the darker side of him, mainly the fact that he is a vigilante, an ordinary citizen who works outside the legal system for a greater cause. The Dark Knightâ⬠created its own niche in American cinema by deconstructing our idea of a hero and making us think about our own grip on sanity as individuals and as a society. Heath Ledgerââ¬â¢s death didnââ¬â¢t hurt the movieââ¬â¢s popularity either, of course, he played that role perfectly, and so the fame is well-deserved. I personally am a huge Batman/ Joker fan, and ââ¬Å"The Dark Knightâ⬠made me rethink Batman as a character and look at the characters involved closer and differently to find out what they truly represent.
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